diff --git a/callback_create_batch.go b/callback_create_batch.go
index 2a452144..55a86f63 100644
--- a/callback_create_batch.go
+++ b/callback_create_batch.go
@@ -33,7 +33,7 @@ func createBatchCallback(scope *Scope) {
 	// Filling up the columns
 	for _, field := range fields(scope) {
 		// We don't treat non-normal fields on batch operations (relationships, etc)
-		if !field.IsNormal {
+		if !field.IsNormal || field.IsIgnored {
 			continue
 		}
 
@@ -51,7 +51,7 @@ func createBatchCallback(scope *Scope) {
 
 		for _, structField := range structFields {
 			// When inserting, the primary key is usually auto-increment
-			if !structField.IsPrimaryKey {
+			if !structField.IsPrimaryKey && !structField.IsIgnored {
 				fieldValue := reflect.Indirect(value.Index(elementIndex)).FieldByName(structField.Names[0]).Interface()
 				valuePlaceholders = append(valuePlaceholders, scope.AddToVars(fieldValue))
 			}
diff --git a/model_struct.go b/model_struct.go
index d4a46784..4d81d2b1 100644
--- a/model_struct.go
+++ b/model_struct.go
@@ -12,11 +12,19 @@ import (
 	"github.com/jinzhu/inflection"
 )
 
+type tagHandlerFunc func(*StructField)
+
 // DefaultTableNameHandler default table name handler
 var DefaultTableNameHandler = func(db *DB, defaultTableName string) string {
 	return defaultTableName
 }
 
+var tagHandlers = map[string]tagHandlerFunc{}
+
+func AddTagHandler(tagName string, handler tagHandlerFunc) {
+	tagHandlers[tagName] = handler
+}
+
 type safeModelStructsMap struct {
 	m map[reflect.Type]*ModelStruct
 	l *sync.RWMutex
@@ -205,19 +213,14 @@ func (scope *Scope) GetModelStruct() *ModelStruct {
 					field.IsNormal = true
 				} else if _, ok := field.TagSettings["EMBEDDED"]; ok || fieldStruct.Anonymous {
 					// is embedded struct
-					for _, subField := range scope.New(fieldValue).GetModelStruct().StructFields {
+					for _, subField := range scope.New(fieldValue).GetStructFields() {
 						subField = subField.clone()
 						subField.Names = append([]string{fieldStruct.Name}, subField.Names...)
 						if prefix, ok := field.TagSettings["EMBEDDED_PREFIX"]; ok {
 							subField.DBName = prefix + subField.DBName
 						}
-
 						if subField.IsPrimaryKey {
-							if _, ok := subField.TagSettings["PRIMARY_KEY"]; ok {
-								modelStruct.PrimaryFields = append(modelStruct.PrimaryFields, subField)
-							} else {
-								subField.IsPrimaryKey = false
-							}
+							modelStruct.PrimaryFields = append(modelStruct.PrimaryFields, subField)
 						}
 						modelStruct.StructFields = append(modelStruct.StructFields, subField)
 					}
@@ -545,6 +548,12 @@ func (scope *Scope) GetModelStruct() *ModelStruct {
 				field.DBName = ToDBName(fieldStruct.Name)
 			}
 
+			for tagName := range field.TagSettings {
+				if handler, ok := tagHandlers[tagName]; ok {
+					handler(field)
+				}
+			}
+
 			modelStruct.StructFields = append(modelStruct.StructFields, field)
 		}
 	}