diff --git a/schema/field.go b/schema/field.go
index 65d54ab9..319f3693 100644
--- a/schema/field.go
+++ b/schema/field.go
@@ -172,16 +172,20 @@ func (schema *Schema) ParseField(fieldStruct reflect.StructField) *Field {
 	if v, isSerializer := fieldValue.Interface().(SerializerInterface); isSerializer {
 		field.DataType = String
 		field.Serializer = v
-	} else if name, ok := field.TagSettings["SERIALIZER"]; ok {
-		field.DataType = String
-		if strings.ToLower(name) == "json" {
-			field.Serializer = JSONSerializer{}
-		} else {
-			schema.err = fmt.Errorf("invalid serializer type %v", name)
+	} else {
+		var serializerName = field.TagSettings["JSON"]
+		if serializerName == "" {
+			serializerName = field.TagSettings["SERIALIZER"]
+		}
+		if serializerName != "" {
+			if serializer, ok := GetSerializer(serializerName); ok {
+				// Set default data type to string for serializer
+				field.DataType = String
+				field.Serializer = serializer
+			} else {
+				schema.err = fmt.Errorf("invalid serializer type %v", serializerName)
+			}
 		}
-	} else if _, ok := field.TagSettings["JSON"]; ok {
-		field.DataType = String
-		field.Serializer = JSONSerializer{}
 	}
 
 	if num, ok := field.TagSettings["AUTOINCREMENTINCREMENT"]; ok {
@@ -430,9 +434,9 @@ func (field *Field) setupValuerAndSetter() {
 	if field.Serializer != nil {
 		field.NewValuePool = &sync.Pool{
 			New: func() interface{} {
-				return &Serializer{
-					Field:     field,
-					Interface: reflect.New(reflect.Indirect(reflect.ValueOf(field.Serializer)).Type()).Interface().(SerializerInterface),
+				return &serializer{
+					Field:      field,
+					Serializer: reflect.New(reflect.Indirect(reflect.ValueOf(field.Serializer)).Type()).Interface().(SerializerInterface),
 				}
 			},
 		}
@@ -489,17 +493,17 @@ func (field *Field) setupValuerAndSetter() {
 				return value, zero
 			}
 
-			serializer, ok := value.(SerializerValuerInterface)
+			s, ok := value.(SerializerValuerInterface)
 			if !ok {
-				serializer = field.Serializer
+				s = field.Serializer
 			}
 
-			return Serializer{
-				Field:       field,
-				Valuer:      serializer,
-				Destination: v,
-				Context:     ctx,
-				fieldValue:  value,
+			return serializer{
+				Field:           field,
+				SerializeValuer: s,
+				Destination:     v,
+				Context:         ctx,
+				fieldValue:      value,
 			}, false
 		}
 	}
@@ -583,19 +587,6 @@ func (field *Field) setupValuerAndSetter() {
 	}
 
 	// Set
-	if field.Serializer != nil {
-		field.Set = func(ctx context.Context, value reflect.Value, v interface{}) error {
-			if serializer, ok := v.(*Serializer); ok {
-				serializer.Interface.Scan(ctx, field, value, serializer.value)
-				fallbackSetter(ctx, value, serializer.Interface, field.Set)
-				serializer.Interface = reflect.New(reflect.Indirect(reflect.ValueOf(field.Serializer)).Type()).Interface().(SerializerInterface)
-			}
-			return nil
-		}
-
-		return
-	}
-
 	switch field.FieldType.Kind() {
 	case reflect.Bool:
 		field.Set = func(ctx context.Context, value reflect.Value, v interface{}) error {
@@ -917,4 +908,33 @@ func (field *Field) setupValuerAndSetter() {
 			}
 		}
 	}
+
+	if field.Serializer != nil {
+		var (
+			oldFieldSetter = field.Set
+			sameElemType   bool
+			sameType       = field.FieldType == reflect.ValueOf(field.Serializer).Type()
+		)
+
+		if reflect.ValueOf(field.Serializer).Kind() == reflect.Ptr {
+			sameElemType = field.FieldType == reflect.ValueOf(field.Serializer).Type().Elem()
+		}
+
+		field.Set = func(ctx context.Context, value reflect.Value, v interface{}) (err error) {
+			if s, ok := v.(*serializer); ok {
+				if err = s.Serializer.Scan(ctx, field, value, s.value); err == nil {
+					if sameElemType {
+						field.ReflectValueOf(ctx, value).Set(reflect.ValueOf(s.Serializer).Elem())
+						s.Serializer = reflect.New(reflect.Indirect(reflect.ValueOf(field.Serializer)).Type()).Interface().(SerializerInterface)
+					} else if sameType {
+						field.ReflectValueOf(ctx, value).Set(reflect.ValueOf(s.Serializer))
+						s.Serializer = reflect.New(reflect.Indirect(reflect.ValueOf(field.Serializer)).Type()).Interface().(SerializerInterface)
+					}
+				}
+			} else {
+				err = oldFieldSetter(ctx, value, v)
+			}
+			return
+		}
+	}
 }
diff --git a/schema/interfaces.go b/schema/interfaces.go
index 2771660a..a75a33c0 100644
--- a/schema/interfaces.go
+++ b/schema/interfaces.go
@@ -1,13 +1,6 @@
 package schema
 
 import (
-	"context"
-	"database/sql/driver"
-	"encoding/json"
-	"errors"
-	"fmt"
-	"reflect"
-
 	"gorm.io/gorm/clause"
 )
 
@@ -22,71 +15,6 @@ type FieldNewValuePool interface {
 	Put(interface{})
 }
 
-// Serializer field value serializer
-type Serializer struct {
-	Field       *Field
-	Interface   SerializerInterface
-	Valuer      SerializerValuerInterface
-	Destination reflect.Value
-	Context     context.Context
-	value       interface{}
-	fieldValue  interface{}
-}
-
-// Scan implements sql.Scanner interface
-func (s *Serializer) Scan(value interface{}) error {
-	s.value = value
-	return nil
-}
-
-// Value implements driver.Valuer interface
-func (s Serializer) Value() (driver.Value, error) {
-	return s.Valuer.Value(s.Context, s.Field, s.Destination, s.fieldValue)
-}
-
-// SerializerInterface serializer interface
-type SerializerInterface interface {
-	Scan(ctx context.Context, field *Field, dst reflect.Value, dbValue interface{}) error
-	SerializerValuerInterface
-}
-
-// SerializerValuerInterface serializer valuer interface
-type SerializerValuerInterface interface {
-	Value(ctx context.Context, field *Field, dst reflect.Value, fieldValue interface{}) (interface{}, error)
-}
-
-// JSONSerializer json serializer
-type JSONSerializer struct {
-}
-
-// Scan implements serializer interface
-func (JSONSerializer) Scan(ctx context.Context, field *Field, dst reflect.Value, dbValue interface{}) (err error) {
-	fieldValue := reflect.New(field.FieldType)
-
-	if dbValue != nil {
-		var bytes []byte
-		switch v := dbValue.(type) {
-		case []byte:
-			bytes = v
-		case string:
-			bytes = []byte(v)
-		default:
-			return errors.New(fmt.Sprint("Failed to unmarshal JSONB value:", dbValue))
-		}
-
-		err = json.Unmarshal(bytes, fieldValue.Interface())
-	}
-
-	field.ReflectValueOf(ctx, dst).Set(fieldValue.Elem())
-	return
-}
-
-// Value implements serializer interface
-func (JSONSerializer) Value(ctx context.Context, field *Field, dst reflect.Value, fieldValue interface{}) (interface{}, error) {
-	result, err := json.Marshal(fieldValue)
-	return string(result), err
-}
-
 // CreateClausesInterface create clauses interface
 type CreateClausesInterface interface {
 	CreateClauses(*Field) []clause.Interface
diff --git a/schema/serializer.go b/schema/serializer.go
new file mode 100644
index 00000000..68597538
--- /dev/null
+++ b/schema/serializer.go
@@ -0,0 +1,125 @@
+package schema
+
+import (
+	"context"
+	"database/sql"
+	"database/sql/driver"
+	"encoding/json"
+	"errors"
+	"fmt"
+	"reflect"
+	"strings"
+	"sync"
+	"time"
+)
+
+var serializerMap = sync.Map{}
+
+// RegisterSerializer register serializer
+func RegisterSerializer(name string, serializer SerializerInterface) {
+	serializerMap.Store(strings.ToLower(name), serializer)
+}
+
+// GetSerializer get serializer
+func GetSerializer(name string) (serializer SerializerInterface, ok bool) {
+	v, ok := serializerMap.Load(strings.ToLower(name))
+	if ok {
+		serializer, ok = v.(SerializerInterface)
+	}
+	return serializer, ok
+}
+
+func init() {
+	RegisterSerializer("json", JSONSerializer{})
+	RegisterSerializer("unixtime", UnixSecondSerializer{})
+}
+
+// Serializer field value serializer
+type serializer struct {
+	Field           *Field
+	Serializer      SerializerInterface
+	SerializeValuer SerializerValuerInterface
+	Destination     reflect.Value
+	Context         context.Context
+	value           interface{}
+	fieldValue      interface{}
+}
+
+// Scan implements sql.Scanner interface
+func (s *serializer) Scan(value interface{}) error {
+	s.value = value
+	return nil
+}
+
+// Value implements driver.Valuer interface
+func (s serializer) Value() (driver.Value, error) {
+	return s.SerializeValuer.Value(s.Context, s.Field, s.Destination, s.fieldValue)
+}
+
+// SerializerInterface serializer interface
+type SerializerInterface interface {
+	Scan(ctx context.Context, field *Field, dst reflect.Value, dbValue interface{}) error
+	SerializerValuerInterface
+}
+
+// SerializerValuerInterface serializer valuer interface
+type SerializerValuerInterface interface {
+	Value(ctx context.Context, field *Field, dst reflect.Value, fieldValue interface{}) (interface{}, error)
+}
+
+// JSONSerializer json serializer
+type JSONSerializer struct {
+}
+
+// Scan implements serializer interface
+func (JSONSerializer) Scan(ctx context.Context, field *Field, dst reflect.Value, dbValue interface{}) (err error) {
+	fieldValue := reflect.New(field.FieldType)
+
+	if dbValue != nil {
+		var bytes []byte
+		switch v := dbValue.(type) {
+		case []byte:
+			bytes = v
+		case string:
+			bytes = []byte(v)
+		default:
+			return errors.New(fmt.Sprint("Failed to unmarshal JSONB value:", dbValue))
+		}
+
+		err = json.Unmarshal(bytes, fieldValue.Interface())
+	}
+
+	field.ReflectValueOf(ctx, dst).Set(fieldValue.Elem())
+	return
+}
+
+// Value implements serializer interface
+func (JSONSerializer) Value(ctx context.Context, field *Field, dst reflect.Value, fieldValue interface{}) (interface{}, error) {
+	result, err := json.Marshal(fieldValue)
+	return string(result), err
+}
+
+// UnixSecondSerializer json serializer
+type UnixSecondSerializer struct {
+}
+
+// Scan implements serializer interface
+func (UnixSecondSerializer) Scan(ctx context.Context, field *Field, dst reflect.Value, dbValue interface{}) (err error) {
+	t := sql.NullTime{}
+	if err = t.Scan(dbValue); err == nil {
+		err = field.Set(ctx, dst, t.Time)
+	}
+
+	return
+}
+
+// Value implements serializer interface
+func (UnixSecondSerializer) Value(ctx context.Context, field *Field, dst reflect.Value, fieldValue interface{}) (result interface{}, err error) {
+	switch v := fieldValue.(type) {
+	case int64, int, uint, uint64, int32, uint32, int16, uint16:
+		result = time.Unix(reflect.ValueOf(v).Int(), 0)
+	default:
+		err = fmt.Errorf("invalid field type %#v for UnixSecondSerializer, only int, uint supported", v)
+	}
+	return
+}
diff --git a/tests/serializer_test.go b/tests/serializer_test.go
index 4d465b8c..3ed733d9 100644
--- a/tests/serializer_test.go
+++ b/tests/serializer_test.go
@@ -7,6 +7,7 @@ import (
 	"reflect"
 	"strings"
 	"testing"
+	"time"
 
 	"gorm.io/gorm"
 	"gorm.io/gorm/schema"
@@ -15,8 +16,10 @@ import (
 
 type SerializerStruct struct {
 	gorm.Model
-	Name            []byte `gorm:"json"`
-	Roles           Roles  `gorm:"serializer:json"`
+	Name            []byte                 `gorm:"json"`
+	Roles           Roles                  `gorm:"serializer:json"`
+	Contracts       map[string]interface{} `gorm:"serializer:json"`
+	CreatedTime     int64                  `gorm:"serializer:unixtime;type:time"` // store time in db, use int as field type
 	EncryptedString EncryptedString
 }
 
@@ -45,10 +48,14 @@ func TestSerializer(t *testing.T) {
 		t.Fatalf("no error should happen when migrate scanner, valuer struct, got error %v", err)
 	}
 
+	createdAt := time.Date(2020, 1, 1, 0, 0, 0, 0, time.UTC)
+
 	data := SerializerStruct{
 		Name:            []byte("jinzhu"),
 		Roles:           []string{"r1", "r2"},
+		Contracts:       map[string]interface{}{"name": "jinzhu", "age": 10},
 		EncryptedString: EncryptedString("pass"),
+		CreatedTime:     createdAt.Unix(),
 	}
 
 	if err := DB.Create(&data).Error; err != nil {